16 Beautiful Print Ads that Let Imagery Speak
It’s been suggested that in an average day, a person is subject to upwards of 5,000 advertising messages. Realistically, that amount depends a lot on lifestyle habits, but the point remains – advertisements are everywhere and plentiful. Most of us will never recall seeing thousands of ads in a day, even if the exposure was there. Our amazing brains have developed a filtration system to weed out the clutter, which means only a handful of ads might breakthrough that filter each day and truly reach its audience.
There are many ways advertising is evolving in attempt to catch the eye of the viewer in this over-saturated marketplace. Personally, I am a huge fan of the tried and true, traditional print advertisements. Adobe’s “State of Online Advertising” report found that only 8% of people paid attention to online ads, while 26% paid attention to print ads in newspapers and magazines. TV ads captured a 22% attention rate, while radio ads captured 16%.
One creative way to grab the attention of that oh-so-crucial 26% that notice print ads is by implementing the sweet, simple, and to-the-point solutions – the meaningful and stunning, yet text-minimal. The advertisements featured in this edition of Creative Juice are a few (of so many) great solutions that let imagery be the voice of the message, sometimes solely.
Attention has become a scarce commodity in our information saturated marketplace. Consumers are bombarded with messages from all directions, making it even more critical to stand out from the competition. Sales and profits depend on consumer perceptions, loyalty, emotional connection, and their identification with your product or service. When consumers have a strong emotional tie to your product or service, that tie will increase the value of your brand and boost your profits — even in such a competitive market. This edition of Creative Juice showcased a few great examples of one strategic method to achieving that emotional breakthrough, therefore soliciting brand recognition, but there are so many more.
An essential part of strategic branding is continually reinforcing a brand’s foundation and ability to respond favorably to a fluctuating marketplace. These brand platforms influence consumer perceptions and illicit brand reinforcement, which consistently inspires brand loyalty and creates company success.